Designing and deciding digital CX route-map & the priority omnichannel service investment to realise it
The issue
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Having delivered the ‘brilliant basics’ part of a CX transformation programme, the bank needed to define a digital CX design to deliver a signature, differentiating experience
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A pressure point was that customers’ expectations of doing their banking anywhere/ anytime/on any device were growing, and the ground had been lost on this to digital challenger banks
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The bank was also in sharp cost control mode so it was critical that digital CX investment choices were well evidenced, validated and focussed
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We had to answer the question: where and how to prioritise omnichannel service investment to deliver a competitive digital CX?
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With many competing candidates for digitising customer service across the existing product portfolio, we had to be clear about what omnichannel improvements would realise greatest value from a CX and commercial perspective
What we did
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Reviewed draft digital strategy and developed investment prioritisation criteria to focus CX and omnichannel service design choices
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Defined design principles to guide the development of Omnichannel capability
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Competitor and cross-sector benchmarking to identify key areas of digital CX differentiation
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Evaluated and ranked CX/service design options against agreed prioritisation criteria and ability to leverage existing IT capability and technology roadmap
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Flesh-out of to-be CX/service design with benefit cases supporting the investment priorities identified
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Produced and validated a sequenced digital CX/omnichannel implementation route map
The results
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Delivered new digital CX/omnichannel design with 10 key touchpoint changes, each with benefits ranging from £3.5M to £9M annually in a fully realised state
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Pragmatic, phased change route map adopted, which drove early cost savings and new customer acquisition uplift by addressing highest priority CX pain points, allowing subsidisation of next phases
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80% of the technology capabilities required to deliver the route map were covered by leverage of existing or planned future (and already budgeted) technology assets and upgrades
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Delivering greater procurement efficiencies for a construction company
The issue
- £1billion division split into 6 semi-autonomous business units, spending £450m per annum on materials and sub-contracted services
- Each business unit under revenue and margin pressure especially those dependant on public sector work
- By re-establishing good procurement practices a modest 3% savings target was agreed upon, the stretch being that the full cash saving had to be delivered in-year
- No single picture of procurement spend or performance compared to the external market
- Procurement & supply chain savings were already baked into business unit budgets and there was pressure from plc to deliver over and above this
Solution
- Created a definitive ‘spend cube’ and with it a single set of numbers
- Completed a top-down and bottom-up analysis of spend at the detailed category/supplier level and agreed impactable spend
- Created and executed a prioritised implementation plan closely monitoring and recording the benefits as they are realised
- Redesigned the P&SC organisation bringing in the necessary skills and expertise as required
The results
- In-year cash savings of £8million with an exit run rate of £10million per annum
- New operating model fully installed and driving benefits (sustainability)
- Benefits fully traceable within business unit P&L
An award-winning team
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Operational excellence at a key site for a marine engineering products division of a global organisation
The issue
- An engineering, fabrication & assembly facility supplying deck machinery equipment to the marine industry, was severely underinvested in, with old facilities & equipment and remote from Group HQ
- Seen as a failing site with internal customers losing trust in its ability to deliver
- Disconnected planning and production functions causing late delivery and high costs
- No effective performance management system in place to drive improvements
- Very high inventories due to a lack of control of demand and production priorities
- Intention to transfer products in from Scandinavia and establish a low-cost supply centre of excellence
Solution
- Evaluation of the primary issues and development of a site transformation plan
- Focused on OTIF as the critical performance metric; established cross-functional planning with short interval control to manage demand and delivery to promise
- Improved data integrity, reset planning parameters and re-established ERP system use
- Re-organised operations to improve flow through the factory and to establish schedule adherence
- Implemented practical lean operational disciplines centred around PDCA
- Addressed excess inventory, control of stock, kitting and warehousing operations
- Established effective performance management across all functions
- Coached management to develop capability and establish sustainable improvement
The results
- Delivery performance improvement OTIF from 14% to 95% within six months
- 45% reduction of inventories within one year
- Jump in recovered factory revenues from effective demand management & increased delivery to commitments
- Engaged and productive workforce with a clear understanding of what was required of them
- Successful capital upgrade completed while continuing to supply
- Site was established as a Centre of Excellence for deck machinery and achieved Group award for excellence
- Asked to repeat a similar exercise at another site in the Far East
An award-winning team
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Delivering business turnaround
The issue
- The UK business of a global construction materials manufacturer had been losing money for several years due to inefficient operations and declining sales in an industry sector experiencing extremely challenging times.
- A full business review and improvement plan were required to stabilise the business and address the financial performance.
- Significant cost reduction efforts had already been made to offset the declining sales and lower margins, but the business was continuing to lose money.
- Sales lacked the basic tools and capabilities to compete effectively and operations were poorly managed resulting in over-production, an inefficient organisation and poor working practices.
- The leadership team was highly dysfunctional and lacked the capability to define and execute a plan to address the situation.
Solution
- Undertook a full situational analysis of the business operations and identified changes required to reverse the performance trend
- A comprehensive change programme was designed and implemented with the full involvement of the business management team
- Recognising that the current actions were primarily to address the initial objective of eliminating the business losses, a parallel stream of work focused on the market and development of the future strategy for the business
- This dovetailed with the reorganisation of the commercial functions and outlined the business’s future journey to go beyond a break-even situation and achieve acceptable returns
The results
- The programme had a significant impact on the business across all areas of the value chain and delivered a sustainable bottom-line improvement of over £5m p.a in 12 months.
- In addition to the delivered cost optimisation actions the re-focusing and capability development work with the sales team secured a contract renewal with three principal customers and the acquisition of a new major account and stemmed the loss of any further business.
- The new ways of working that focus on using sound management information to run the business and to action issues have taken root across the organisation. Decision making improved and continuous improvement is becoming established.
- The Group Executive sees the step change in performance that was achieved in the timeframe as the most successful intervention of its kind across the portfolio in recent years.
An award-winning team
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Applying lean principles to a deliver a step change in performance in a construction environment
The issue
- Over a year behind plan due to technical difficulties and the inability to establish an effective delivery model
- Significant efforts were made to find a workable engineering solution but continuing to fail in meeting planned delivery cycle times
- Accruing significant non-recoverable costs on extending leases of expensive marine engineering plant
- Accepted reality that most delays were either due to weather or one-off events and therefore non-addressable
- Reliant on experienced agents, managers and foremen to manage communication without the need for much structure or formality
- The aim was to achieve a repeatable 14-day ‘production’ cycle, from a starting point of 19 days as the demonstrated best achievement
Solution
Working with the project team to identify and implement:
- An optimal production process with defined task times against which the project could plan, execute and measure performance
- Introduction of cross-functional short-range planning discipline to improve visibility and reduce the instances of unplanned stoppages through poor communication and lack of coordination
- Strengthening the cascade communications to the front-line teams to ensure the right plan was being executed
- Prioritisation of the process improvement pipeline to accelerate the implementation of the highest impact solutions
- Establishing adherence to a standard process and course-correcting back to the agreed sequence if unplanned events caused the deviation
- Previously each cycle had effectively been ‘bespoke’
- Using close monitoring to highlight avoidable downtime and to identify operational fixes, e.g deck layout standardisation
The results
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Cycle time was compressed to less than the on-target 14-day sequence on a sustained basis, and as low as 10 days, with associated cost savings of ~£0.5m per cycle.
Having the Curzon team ‘embedded’ within the project proved effective in understanding the complexities and challenges of the operating environment. Pragmatic and tailored interventions and a ‘test and learn’ approach encouraged adoption and ownership.
An award-winning team
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Business performance turnaround for a multi-country division of a global building products group
The issue
- LATAM division of a €3bn global construction product manufacturing & distribution group
- Country-based business units in 14 geographies from Mexico to Chile with 3,500 staff generating revenues of €400m
- A sustained period of under-performance with operating margins at sub-3% making it the worst-performing division in the Group
- Divisional layer not adding any value with local businesses being left to operate independently, some with more success than others
- An extended analytical diagnostic by a global consulting firm had established the scale of the problem, but no credible and accepted plan to address the issues had emerged
- The need was for pragmatic help to make change happen with the full buy-in of local management
Solution
Plan and mobilise stage
- Confirm the scale of the improvement opportunity
- Agree targets and align with budgets to have one set of numbers
- Create a plan and a governance model to balance top-down coordination with full engagement from the business units
Delivery stage
- Initial focus on four of the largest markets where impact potential was greatest
- Reduction in margin leakage through pricing optimisation, product mix & discount control
- Introduction of operational excellence basics across manufacturing facilities
- Inventory optimisation, including clean-up of obsolete and slow-movers
- Reduction of corporate overhead layer and leverage of shared service centre to reduce in-country costs
- Capability development of management and teams across all disciplines
The results
- The Division was transformed from worst to best performer in the Group within 12 months
- Operating margin tripled and accrued benefits delivered were 45% above the programme target
- Working capital was reduced by €25m
- The change management effort involved over 1,000 staff across all functions and businesses
- Awarded ‘Best International Project’ by the UK Management Consultancies Association
- Curzon entered a risk-reward commercial arrangement on benefits delivered
We wanted a step change in performance, done in a way that would build capability to make it sustainable… the results speak for themselves. – Divisional CEO
An award-winning team
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Lean value chain analysis and design for global precision engineering products leader in aerospace industry
The issue
- A complex multi-stage casting, machining and coating operation manufacturing precision components for the aerospace industry
- Underperforming organisation and low levels of ownership for improvement
- Extremely low velocity through the process, with poor yields and excessive scrap
- High inventories of work in progress and finished goods
- Production measures encouraging over-production
- Silo mentality in operations exacerbating the WIP situation
- Disaffected workforce with little interest in driving continuous improvement and no effective performance management in place
Solution
- Analyse the current situation to articulate the operational improvement potential (yield uplift and inventory reduction)
- Create the business case for change (P&L and cash impact)
- Design a pilot to create an integrated supply chain for the largest volume product including suppliers and JV partners
- Detail design of a pull model and elimination of WIP stages along the entire supply chain
- Re-design of the layout and organisation to separate ‘dirty’ and ‘clean’ operations to reduce rework
- Launch of a continuous improvement approach within the shop floor to tackle scrap, rework and productivity issues
- Design and introduction of a cascaded performance management framework
The results
- 40% reduction in inventory identified through WIP elimination
- The feasibility of a 50% reduction in production lead time confirmed
- 10 percentage-point improvement in yield performance from closer process control
- Plan to deliver £5m savings in-year agreed
- Changes to ways of working implemented in pilot cells with Lean work-flow approach trialled
- Programme of Lean training and continuous improvement projects implemented
- New KPIs are being used to drive the performance of the value chain in place of traditional cost absorption metrics
An award-winning team
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Building organisational capability to drive rapid performance improvement
The issue
- Curzon Consulting were initially engaged to define the programme efficiencies of a public body with a target of £302m for the current investment period
- Alignment of financial targets and scope at scheme level enabled us to provide assurance that the programme will succeed
- It also revealed that there were some critical underlying issues around people and processes that needed practical solutions
- Project configuration and change control were not historically managed well across the programme; project baselines were not agreed/recognised, and redesign often occurred
- There was an embedded Process Compliance culture. People were more concerned on outputs and checklist completion than project outcomes and performance
- There was inconsistency in capabilities and performance among the PM community. Projects seemed to follow contractor’s agenda rather than the client’s
- Project and programme performance was poor and in general all projects were over budget and running behind schedule, costing millions to the Programme
What we did
- Assessment of the management capability to implement change and mobilise the workforce
- Analysis and prioritisation of the project management capability gaps for current and future operating model
- Project lifecycle process mapping to understand gaps, levers and weak points
- Communication of spend profiles to focus on project high cost and critical path activities
- Reinforcement of the role of the PM in the operating model and the support available from specialist functions
- Development of an on-the-job training approach to deliver immediate results and simultaneously start to address the capability challenges for long term results
- Focus on people behaviours around process adherence and promote and install an intense focus on project performance to achieve the Programme’s objectives
- Set performance indicators that were aligned towards outcomes, rather than outputs, to bring performance visibility
The results
- Established a holistic view for an integrated project configuration and control framework. Programme has visibility on project progress and Project Manager development
- Increased alignment to project configuration and adherence to the baseline
- Created and installed a clear set of impactful project cost, schedule and risk related metrics. These are now being used for project performance management
- Improved forecast stability and reduced risk exposure
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Developing multiple pathways and identifying over £16m cost savings at a major health insurer
The issue
- Pressure to increase efficiency in their claims due to rising medical costs
- Large variation in costs between suppliers and across the UK
- Lack of structured routing for members to effective treatments and cost efficient providers across hospitals, clinics or doctors
- Poor cost control with growing pressure to tackle medical costs due to rising claims and pressure on margins
- Difficulty negotiating cost reductions with hospitals, and huge number of suppliers (including doctors) to manage
What we did
- Initial project to identify opportunities for cost reduction for specific saving target (£16 million in year)
– Developed and prioritised 14 opportunities
– Integrated milestone plans to achieve savings that year - Second phase project to extent treatment pathway opportunity (MSK) and develop new treatment pathways
– Identified possible treatment pathways in major medical treatment areas
– Developed and communicated a new analytical methodology to understand spend variance, behaviour across specialists, by hospital and pathway
– Collaborated with medical experts to develop care journeys to triage, treat and follow up
– Business cases developed to support cost effective pathways roll out
The results
- £16 million in cost savings in year identified and resource planning completed to ensure in year delivery
- Identified a solid saving of up to £36 million cumulatively over three years via medical pathways
- Trained out how to use new analytical methodology
- Delivered relevant and valuable research (internal / external) to underpin treatment pathways including medical studies, historic analysis and case studies of implementation
What our clients say
“As a result of Curzon’s support a strategic and digital leap has been made in how we manage the entire asset lifecycle to transform our Developer Service experience. This is a programme and a product that sets a new benchmark within the industry.”
Jason Tucker
Director of Alliances & Integrated Supply Chain, Anglian Water
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Increasing patient satisfaction through orthopaedic Enhanced Recovery Programme
The issue
- Reimbursements – Operational and commercial risk transferred from insurer to provider via fixed reimbursements
- Pain – 45%+ patients stated moderate to severe pain within 48 hours of surgery, delaying recovery
- Mobility – Physiotherapy started late usually within 24-48 hours post surgery causing delay in mobility
- Length of stay – 4-6-day length of stay resulting in marginal clinical benefit, unnecessary cost and higher infection risk
What we did
- Established one multidisciplinary team
- Developed Evidence-Based Enhanced Recovery Programme (ERP)
- Established ERP training programme
- Designed and implemented pilot ERP programme (ERP)
The results
- Reduced pain scores by 45%
- Decreased mobility times by 65%
- Shortened hospital stays by 43%
- Reduced hospital cost by 20%
- Increased patient satisfaction by 37%
An award-winning team
