aviation value chain

Capturing a greater share of the general aviation value chain

The issue

  • An inherent lack of commerciality where services were being provided to incumbent FBO at no cost
  • A lack of understanding of customer requirements
  • A high operational cost was carried to manage changing customer needs & poor pilot & broker practices
  • Customers transit through the airport was poor & the lounge & facilities provided were outdated
  • Other airports were capturing market share by offering a superior service offering

What we did

  • Smarter commercials & charging for service identified for revenue growth i.e. Marshalling
  • Affiliated 3rd parties identified to provide onward travel & concierge services along with proposing a discrete duty free offering
  • Levying cancellation charges when appropriate to drive improved customer behaviour
  • A customer journey redesign to address concerns & recapture market share

aerospace image

The results

  • Within 4 weeks the project identified growth opportunities to double existing revenue & double the share of the value chain
  • The future strategy proposed changes to existing practices and partnerships
  • Redefined customer proposition was suggested to maximise revenue & improve customer experience

An award-winning team

Curzon consulting mca finalist 2019


Contact us