Private patient growth strategy for London NHS Trust

Outcomes

£50m+ incremental private patient income growth per annum
5-year business plan and roadmap to capture opportunity
Gap analysis and investment required to accelerate delivery
Route-to-market market strategy to access new opportunities

Our Client

Is a world-renowned NHS Private Patient Unit that caters to patients from across the globe. They champion innovation and provide some of the most advanced care for the rarest and most complex conditions.

Background

Overreliance on International patient income, which cross-funded 30-35% of NHS activity
International income fell by 50% during the pandemic
Curzon was tasked to build a private growth strategy, maximising existing resources

Testimonial

Curzon Approach

Quantified UK market size for priority health conditions based on population and disease prevalence
Performed deep dive market sizing for all 32 London boroughs, applied income distribution and wealth data to identify ‘target’ demographics and postcodes
Performed competitor analysis to determine market gap (London vs. non-London)
Conducted service gap and capacity assessment to determine realistic expectations for growth
Created a business case to capture growth and crafted a 5-year business plan including financial projections