Outcomes
- Identified triple-digit (£m) growth opportunities in private healthcare
- Opportunities identified did not require capital investments to capture
- Agreements with distribution channel partners to capture growth
- Detailed execution plan to capture private healthcare revenue growth
Background
Helping a UK leading imaging supplier to the NHS grow in the private healthcare segment via a distribution channel strategy, Curzon was tasked with identifying growth opportunities & preparing the client to grow
Curzon Approach
- Identified seven growth opportunities capable of driving a 50-60% increase in total revenue and enabling significant market expansion.
- Identified key growth factors for the client to succeed in private healthcare
- Polled and interviewed experts in private healthcare to evaluate client capabilities and reputation
- Identified gaps that required addressing before embarking on private patient growth via channel partnerships
- Developed a plan to close gaps and capture growth
- Identified private healthcare channel distributors to partner client
- Facilitated partnership meetings and agreements to ensure the client captures the growth
