Outcomes
- Equipped the provider with data-driven insights and a strategic roadmap to achieve its ambitious financial growth targets
- Identified the 5 most attractive European markets for growth, enabling them to focus resources effectively
- Delivered market-specific entry strategies in these countries, including partnership opportunities and acquisition targets, to accelerate business growth
Background
New PE ownership set ambitious growth targets of a 125% increase in revenue and a 300% increase in EBITDA within three years, for which it will be necessary to expand its presence into other European markets.
Curzon Consulting was engaged to assess and prioritise European markets attractive for the provision of mobile MRI, CT, and Cath Labs
Curzon Approach
- Conducted comprehensive quantitative and qualitative research to understand market dynamics, competitive positioning, pricing and regulatory environments across 13 European markets
- Developed a structured prioritisation framework to score and rank these potential markets to identify priority markets
- Conducted a thorough secondary research and engaged subject matter experts to understand and synthesise optimal go-to-market routes
- Delivered tailored recommendations for each priority market, outlining key entry approaches, competitive pricing, strategic partnerships, and potential acquisition targets
- Created a tailored marketing and comms plan for each of the prioritised markets to drive engagement and commercial success
