Outcomes
Driving self-pay growth through a data-led go-to-market strategy
- Identified a £67m revenue opportunity by producing a detailed, location-specific market model
- Brokered a strategic partnership which alone is forecasted to generate up to £10m in additional self-pay revenue
- Reduced NHS wait times for elective procedures by redirecting PMI-ineligible patients to private care
Background
In response to rising NHS wait times and increasing demand for private care, a leading private hospital group set out to expand its self-pay offering, and sought a strategic partner to drive this growth and wanted to leverage Curzon’s expertise in healthcare strategy
Curzon Approach
- Built a granular, hospital-level revenue model which integrated NHS wait list data with socioeconomic and financial assessments
- Initiated a first-of-its kind smart distribution partnership between the hospital group and broker to covert PMI-declined leads into self-pay patients, creating a new scalable growth channel
- Identified and addressed pain points in the customer journey, including recommendations to improve pricing transparency, digital lead capture and broker confidence
- Proposed enhancements to the value proposition and operational improvements to boost lead conversion and brand perception
- Created a business case to recommend a strategic partnership
